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Swedish clothes designer duet jojo ericson and malou palmqvist launched their label jojo & malou in 2005. their ss08 campaign mirrors their ecclectic approach to colored layering, extravagant cuts & playful styling. they even out host a blog to be found here. another scandinavian export that’s invading the world. we likey!
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Eight years after studying at the Kent Institute from Art & Design, Swedish designers Jojo Ericson and Malou Palmqvist combined their collective experience working for Markus Lupfer & Katie Hillier (Malou) and Peter Jensen (Jojo) to create quite the impressive indie fashion resume:
A collection since the renowned Fashion Fringe competition in 2005; two British Fashion Council New Generation sponsorships to participate in London Fashion Week; a diffusion line for Topshop; a runway show in Stockholm during the +46 trade show; representing the UK for the British Council in Lithuania; participating in the RED campaign; and even being exhibited at the fabulously eclectic Walter (as in Van Beirendonck) store in Antwerp
